Refined of Jasmine
Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
Refined of Jasmine Packaging by PH7 Creative Lab has been highlighted as an outstanding example of communication design by the A' Design Award. Refined of Jasmine Packaging earned the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design competition which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
