Moscow Ambassadors School

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

Moscow Ambassadors School Typographic Brand Identity by Tanya Dunaeva has been highlighted as an exceptional illustration of communication design by the A' Design Award. Moscow Ambassadors School Typographic Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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