Fondazione Alinari
Fondazione Alinari is a brand identity created for Fondazione Alinari per la Fotografia, a public body founded in Florence for the conservation, management and promotion of the Alinari photographic collections. The identity is built around the lowercase letter A, an abstraction of a camera lens, which also works as a frame for images from the historical archive. Sculptural lettering and a black and white palette recall light and shadow. The system is applied to print materials, tickets, catalogues, merchandising and a website.
Fondazione Alinari Brand Identity by Giuditta Gentile has been identified as an innovative representation of communication design by the A' Design Award. Fondazione Alinari Brand Identity was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
