The Taste of Heritage
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
The Taste of Heritage Instant Coffee by Shawn Goh Chin Siang has been highlighted as a creative example of communication design by the A' Design Award. The Taste of Heritage Instant Coffee earned the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design competition that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
