I love You From Afar
At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
I love You From Afar Social by Pancho González was featured as an innovative illustration of communication design by the A' Design Awards. I love You From Afar Social was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design award which rewards excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
