Role
Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.
Role Corporate Identity by Pedro Panetto has been highlighted as an outstanding representation of communication design by the A' Design Awards. Role Corporate Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design award which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
