Happetsy
Happetsy is a brand identity created for a pet products company. The design combines an old-school retro style with modern minimalism. The retro character is expressed through the color palette, a handwritten typeface, and polka dot patterns. Clean layouts, open spaces, and a sans serif typeface add a fresh modern touch. The logo pairs an illustration of a cat and a dog with a rectangle, a shape linked to stability and loyalty. All graphics were drawn as vectors and delivered in RGB, CMYK, and Pantone colors for a consistent appearance across all media.
Happetsy Brand Identity by Anamarija Leljak was highlighted as an outstanding illustration of communication design by the A' Design Award & Competition. Happetsy Brand Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design award which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
