Hankol Liquor
Hankol Liquor is a packaging design for a sauce-flavour liquor. The name Hankol refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The bottle is outlined by strong and simple lines, and the logo is presented on the front. Positive and negative forms integrate the silhouette of the founder into the negative shape, recalling the original intention of the brand. Chinese calligraphy and a seal are used in the typeface to present an oriental cultural character. The outer box is made of environmentally friendly EPP material.
Hankol Liquor Packaging Design by Chen Yue was highlighted as a grand example of communication design by the A' Design Awards. Hankol Liquor Packaging Design was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
