Energy
Energy is a logo and brand identity created for a company that sells and distributes fuels for vehicles and industry in Paraguay. The symbol is built from a fraction of the letter e in the name Energy, arranged to form the blades of an engine propeller. The propeller suggests movement and links the brand to the automotive and industrial fields. The blade colors refer to the different types of fuel offered. The identity follows a minimal geometric style with high contrast. Horizontal and vertical versions are defined in a brand manual that sets out application rules.
Energy Logo and Brand Identity by Edgar Jara Asilvera has been identified as an innovative representation of communication design by the A' Design Award. Energy Logo and Brand Identity received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
