Tianyoude Private House Wine
Tianyoude Private House Wine is a packaging design for highland barley liquor. The design uses three representative animals of the plateau as anthropomorphic illustrations. The Tibetan antelope, with a docile nature and a sensitive sense of taste, is shown as the winemaker. The brown bear, with a strong body, is shown mixing the materials. The wild yak, a typical alpine animal, completes the group. The outer box takes the form of a gift box and is made of environmentally friendly special paper. Hot stamping and printing reflect the plateau ecology.
Tianyoude Private House Wine Liquor by Design Department-Saturn Team has been featured as an outstanding illustration of communication design by the A' Design Award. Tianyoude Private House Wine Liquor received the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design prize that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
