Lidugaoliang Baijiu

Lidugaoliang Baijiu is a packaging design for a Chinese distilled liquor. The bottle has a smoothly curved form and is embossed with sorghum elements. The round cap and the circle on the outer box are based on porcelain of the Yuan Dynasty, the period in which the brewing of this liquor began. The angled label is made of leather. The outer box combines leather and metal and is opened by turning a circular disc. The green tone was deepened to suit a high-end product. The packaging measures 120 mm in width, 120 mm in depth and 330 mm in height.

Lidugaoliang Baijiu Alcoholic Beverage Packaging by Wen Liu was featured as an innovative representation of communication design by the A' Design Award. Lidugaoliang Baijiu Alcoholic Beverage Packaging was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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