Pepsi New Year 2020
Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.
Pepsi New Year 2020 Beverage by PepsiCo Design and Innovation has been selected as an innovative example of communication design by the A' Design Award. Pepsi New Year 2020 Beverage was awarded the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
