Jincaitou
Jincaitou is a packaging design for a series of Chinese baijiu spirits. The cap is made from food grade material, and its pattern combines modern decal printing with traditional enamel techniques. The front of the package shows a dancing lion, a jade ruyi and a magpie, three motifs linked to good fortune in Chinese culture. The back shows painted scenes of the liquor making process, from feeding and cooking to fermentation and distilling. The package measures 105 by 105 by 260 millimetres and uses modern production methods that keep costs low.
Jincaitou Baijiu Packaging by SHANGHAI GUIJIU GROUP Co., LIMITED. has been featured as an innovative example of communication design by the A' Design Awards. Jincaitou Baijiu Packaging received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
