Prow Thai
To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.
Prow Thai Branding and Packaging by Piti Amornlertwattana was selected as an exceptional representation of communication design by the A' Design Award & Competition. Prow Thai Branding and Packaging won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
