Perceived Design Value
Perceived Design Value is a postdoctoral research project on the added value of design. The study clarifies how design value is perceived by users across five generations and four socioeconomic class groups. Perceived value indicators are recommended to measure satisfaction, happiness and well-being as end results of product and service usage. The research also defines a triple design process and a self-assessment design maturity matrix. Main results are published in an A5 book of 89 pages. The aim is to help businesses, governments and society apply design more consciously.
Perceived Design Value Research by Aija Freimane was identified as an innovative illustration of service design by the A' Design Award. Perceived Design Value Research earned the Iron A' Design Award in Meta, Strategic and Service Design in 2021. The A' Meta, Strategic and Service Design Award is an international, meritocratic, just and fair design recognition program which recognizes excellent design of design strategy, design management, service design, franchising design, strategic design, service blueprints, prototypes, touchpoints and more.
