New HQ New Rules

New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.

New HQ New Rules System Of Norm Signage For Telekom by HD Communication Kft. has been identified as an exceptional example of communication design by the A' Design Award & Competition. New HQ New Rules System Of Norm Signage For Telekom earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design accolade that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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