Chinese Zodiac
The Chinese Zodiac typography includes 12 characters. Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. It combines Chinese calligraphy and Chinese traditional watercolor drawing. With design thinking, it breaks the original calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character within itself. Chinese characters always look like complicated drawings to people who don't know Chinese. The purpose of this project is to make the Chinese characters understandable to everyone to spread Chinese culture.
Chinese Zodiac Typography by Mengyu Cao was selected as an innovative example of communication design by the A' Design Awards. Chinese Zodiac Typography won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
