Cilly
Cilly is a packaging design for a rosa roxburghii juice aimed at young consumers. The juice is intended to cleanse the palate during meals while offering a healthy and nutritious option. The container is an aluminium can with a capacity of 245 ml. The can measures 65 mm in length, 65 mm in width and 95 mm in height. The graphics combine a graffiti style with pop art. The brand name is placed within an abstract effect of splashing juice. Bright contrasting colours give the can a young and fashionable appearance.
Cilly Beverage by Guangzhou Cheung Ying Design Co., Ltd. was highlighted as an innovative illustration of communication design by the A' Design Award & Competition. Cilly Beverage won the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
