Haci Bekir
Haci Bekir is one of the oldest brands of the world and has an immense legacy. Although the brand name automatically associates with quality and product satisfaction, it is hard for such an old brand to appeal to the new generation. With the rising popularity of halva in Turkish food trend, the brand wanted to benefit from it and update its halva packaging. The simple but eye-catching patterns and colors of the new designs enable Haci Bekir to expand their reach and brand recognition. The design patterns and colors are both inspired by the three halva ingredients and textures.
Haci Bekir Packaging by Polin Kuyumciyan was selected as an outstanding illustration of communication design by the A' Design Awards. Haci Bekir Packaging was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
