Bread Culinary Explorers
For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
Bread Culinary Explorers Rebranding by Wolkendieb Design Agency was featured as an outstanding illustration of communication design by the A' Design Award & Competition. Bread Culinary Explorers Rebranding earned the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
