The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

The Mask that Ate the Virus Virus-eliminating Mask by Birger Linke was identified as an outstanding representation of communication design by the A' Design Award & Competition. The Mask that Ate the Virus Virus-eliminating Mask won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design award that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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