Novacolor
Novacolor is a paint showroom in Shantou, Guangdong Province, China. The interior covers 180 square meters and displays more than 200 paint textures and colors. The showroom occupies a mall corner with low visitor flow, so attracting attention was central to the design strategy. A narrowed opening marks the transition into the space. A blue ellipsoid form is suspended above and echoes the curve of the plan. Materials include stainless steel, paint, microcement, transparent film and switchable glass. A tensioned membrane structure spreads soft light over the displayed products.
Novacolor Paint Showroom by Peihe Xie has been recognized as an innovative representation of architectural design by the A' Design Award & Competition. Novacolor Paint Showroom was awarded the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design competition which recognizes outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
