Flagship Jewellery Store
Flagship is a jewellery store interior designed for the display and sale of jade jewellery. The space planning is based on circular forms inspired by the lily pads of the city's tranquil lakes, creating a curvilinear retail journey. Locally produced red wood forms the shop front facade. Windows extending from the ground floor to the second floor frame water and planting features around the store. A purpose-made lamp shade combines soft ambient light with spotlights at 2700K and 3000K, so the jade is clearly illuminated. A double door entrance eases heavy visitor traffic.
Flagship Jewellery Store Jewellery Store by Simon Zeng & Vincent Zhang was identified as an innovative example of architectural design by the A' Design Award & Competition. Flagship Jewellery Store Jewellery Store received the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design accolade that celebrates outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
