Pure
The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Pure Juice Packaging by Azadeh Gholizadeh was recognized as a grand illustration of communication design by the A' Design Award & Competition. Pure Juice Packaging earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
