AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom advertising agency has been featured as a creative illustration of communication design by the A' Design Award & Competition. AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design received the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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