Lei Shing Hong Forest Food Court

Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

Lei Shing Hong Forest Food Court Wall Art and Identity by Jansword Zhu was selected as an innovative example of communication design by the A' Design Award & Competition. Lei Shing Hong Forest Food Court Wall Art and Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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