Jianlibao Wepop
Wepop is packaging designed for a sugar-free fruity sparkling water. The PET bottle has a simple shape that becomes narrower towards the top. A silk-screen matte film gives the surface a stable grip and a soft feel. The typeface uses a pixel effect, and each character is split into separate strokes that act as building blocks. Fruits are illustrated in a pop art style, with contrasting colors of high purity marking the four flavors. The packaging aims to present a healthy drink to young consumers.
Jianlibao Wepop Sugar-free Sparkling Water by TIGER PAN was selected as an exceptional representation of communication design by the A' Design Award & Competition. Jianlibao Wepop Sugar-free Sparkling Water won the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
