Daikure
Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.
Daikure Poster by JBBC BRANDING CONSULTANCY was highlighted as a grand representation of communication design by the A' Design Awards. Daikure Poster earned the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is a highly prestigious international design prize that recognizes excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
