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Macau Light Festival 2019 TVC TV Commercial

Macau Light Festival 2019 TVC

Macau Light Festival 2019 TVC is a television commercial created to promote the Macao Light Festival. The film follows Mak Mak, the Macao tourism mascot, as local and visiting spectators explore four lighting routes and the changing cityscape of Macao. The commercial combines live action shooting, visual effects, motion graphics and three-dimensional animation. Local features are shown as installation art. The festival is presented as a giant birthday cake, marking the twentieth anniversary of the Macao Special Administrative Region.

Macau Light Festival 2019 TVC TV Commercial by Puzzle Lai Meng Tak was highlighted as an innovative example of communication design by the A' Design Award & Competition. Macau Light Festival 2019 TVC TV Commercial was awarded the Silver A' Design Award in Movie, Video and Animation Design in 2020. The A' Movie, Video and Animation Design Award is a juried, academic and highly prestigious design prize that recognizes exceptional design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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