MoFU
MoFU are transforming toys that are also brainteaser puzzles. Starting as identically shaped cuboids that slide out of boxes on drawers, each MoFU unfolds into a different kind of animal - pig, monkey, tiger, hippo, and giraffe. Each animal is its own character with cute and iconic features, but each is also a distinct puzzle. Folding a MoFU back into the correct cuboid shape so it can perfectly fit back into its box is a brainteasing challenge.
MoFU Puzzle Toy by Yoshiaki Ito was highlighted as a creative illustration of industrial design by the A' Design Award & Competition. MoFU Puzzle Toy won the Golden A' Design Award in Toys, Games and Hobby Products Design in 2020. The A' Toys, Games and Hobby Products Design Award is an international, meritocratic, just and fair design prize which recognizes exceptional design of dolls, action figures, board games, puzzles, plush toys, educational toys, building blocks, model kits and more.
