Mtn Dew AMP Game Fuel Launch
Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation was selected as an innovative illustration of communication design by the A' Design Award. Mtn Dew AMP Game Fuel Launch Packaging won the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
