Grand Egyptian Museum
Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.
Grand Egyptian Museum Corporate Identity by Rana Hossam Gaber was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Grand Egyptian Museum Corporate Identity earned the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program which rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
