Next Kimono
Next Kimono platform is not only product but also has a role as social design to solve 2 social issue: Disappear Japanese traditional kimono culture and Lost high sewing technique for Japanese and Western. For easy to take kimono in daily life, it consists of 3 items. People wear both fullset as kimono and single with their usual outfit as daily clothes. As a trigger to wear it in world's daily life, Next Kimono makes demand for traditional one and jobs at fair wages for sewing factory. Final goal of Kuden is employment of disabled people include CEO's son.
Next Kimono Platform by Takahiro Sato has been featured as an outstanding example of communication design by the A' Design Award. Next Kimono Platform was awarded the Iron A' Design Award in Social Design in 2020. The A' Social Design Award is an international, jury-voted, fair and ethical design competition that celebrates superior design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
