The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.
When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.
Fluens is a modern and sofisticated loveseat that breaks with our conventions and redefines the concept of design. The assimetric aesthetics (New shape in every side that we look), allows a much more pleasant, dynamic and exclusive utilization. The parametric model, suported by a mathematic model developed inside a tridimensional graphic design software, allowing us to generate unusual curves and superficies easily and with efficiency. This way the production starts with the premise - be optimized and use less material than a tradicional model, stablishing the relation with sustainable theme.
“Pixel” is the basic element of images, designer explores relationship of movement and pixel to become the theme of this design. “Pixel” is applied in different areas of the cinema. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. The feature display wall is decorated with huge amount of square strips protruding from the wall is presenting the glamorous name of cinema. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.
Pebble is designed as a healthy heating system for both indoor and outdoor places. The system is based on the heating of naturally formed and tumbled pebbles of various natural colors via an electrical resistance. The product is healthy by humudifying the air, also economical and space-saving with the wide surface area in a small volume. The product, as a natural heating system is both functional with its mobility and visually appealing with a sculpture like look.